A collaboration between some of the nations largest health insurance providers and leading medical groups is hoping to help fight obesity in children. In the United States, more than 30% of our children are overweight and could culminate into the first generation in many to have shorter lifespan than their parents.
Blue Cross, Aetna and WellPoint have agreed to the initiative that would begin to pay for some visits to doctors and dieticians to help manage childhood obesity. The project, which will be monitored by the American Academy of Pediatrics and the American Dietetic Association, is expected to benefit more than 6 million children in the first three years. Large companies, including Owens Corning, Paychex and PepsiCo will be offering this benefit to the children of their employees.